New features in the spring release of Automotive CRM
We are constantly working on improvements to our product, responding to customer feedback and adding more practical features. In the latest release, we focused on expanding the supported sales scenarios, improving the user experience or extending the 360° view of the customer to see the real value they bring to our business. Let’s take a look at the most interesting new features in a bit more detail.
Fleet sales – managing multiple sales contracts
We understand that the “one opportunity equals one sales contract” scenario is not the most effective way to leverage the potential of Automotive CRM in B2B or fleet sales. So finally, we’ve added the ability to convert each offer into multiple sales contracts. This eliminates the need to create redundant deals because you can choose the number of contracts created when converting a deal.
Information about related contracts can now be found easily on the opportunity or offer tab.
No more cumbersome filtering
We know from user feedback that what Dynamics 365 really lacks is a nice, clear view of data with effective filtering. So, we developed a tailored view that allows for lots of tweaks such as moving columns, quick filters or colour coding of results. Thanks to the so-called bookmarks, the user can save his or her view of the data and easily use it again.
Stay in the loop with push notifications
Push notifications are short messages that appear on your mobile phone screen. You can know them from your email client or other communication platform (Teams, Messenger, WhatsApp…).
In the case of Automotive CRM, you can individually set which information you are interested in. The notification always contains a short text with a link to the record directly in the CRM. For example, you can choose from information about bookings, changes in vehicle production or we also support notifications when a lead or opportunity is assigned to a user.
Every click counts
For a better user experience, we are introducing a number of improvements that make working with the system more efficient. For example:
- leads can now be generated in bulk from multiple record types – for example, directly from a vehicle for sale
- the ability to put multiple leads to sleep at the same time
- reopening of offers with the possibility to change the vehicle
- automatic update of existing customer data during the process of qualifying leads
- management of primary vehicles in open opportunities
And that’s not all. The spring release contains many more of these new features, we’ve selected only the biggest ones. Want to know more about AutomotiveCRM? Contact us, we’d be happy to show you the system.
All new features are described in detail in the release notes:
MD-Bavaria Žilina benefits from the capabilities of AutomotiveCRM
We’ve connected all the available data into a 360° view of the customer, put it in the hands of sales reps in a few clicks, and streamlined marketing lead acquisition and follow-up. And that’s not all AutomotiveCRM can do.
MD-Bavaria is an authorized dealer and service center for BMW and BMW Mottorad. The company management was looking for a solution to replace and unify the in-house customer relationship management tools. The existing information systems were not synchronized with each other, creating problems with data quality, and sharing of the information across the company. Data, ideally integrated and easy to use, is now needed by everyone – sales, marketing, after-sales, service and, of course, management. The implementation of the new Automotive CRM solution is built on the Microsoft Dynamics 365 platform and supports the specific sales processes of the dealership.
With Automotive CRM we have brought several benefits to MD-Bavaria:
- Connecting various sources of information in a complete 360° view of the customer and vehicle, in which sales, service and interaction history can be tracked.
- A tailored system for managing business processes.
- Improved data quality supported by the connection to the Slovak FINSTAT register.
- More efficient work of marketing in planning and evaluation of sales activities and lead management.
- System readiness for integration of another branch
- The system is ready for further extensions
After deployment, there is an onboarding phase where we help the customer with the most effective adoption. Colleagues at MD-Bavaria will thus be able to start using all the benefits and functions of the system more quickly. And we look forward to further cooperation.
Header photo: MD-Bavaria website
Automotive CRM at Microsoft Awards
Konica Minolta Automotive CRM was recognised as a finalist for „Retail, FMCG and e-tail“ category during the Czech Republic Microsoft Awards 2019 ceremony.
Every lead counts. Konica Minolta rolls out its Microsoft-certified Automotive CRM
Never have successful conversions of customer leads been more important for car dealerships than in the current economic situation. A strong relationship with the customer is very important for this. In order to support its automotive retail customers in this area, Konica Minolta has developed Automotive CRM. Built on Microsoft Dynamics 365, this Customer Relationship Management (CRM) solution provides a powerful tool for capturing, managing and successfully utilising customer information in an car dealer’s marketing and sales activities. Konica Minolta’s Automotive CRM has now been certified by Microsoft as one of a very select group of independent software vendor (ISV) solutions. It is therefore also available via Microsoft AppSource (kmits.cz/appsourceautomotivecrm), the company’s store for business solutions. The product has been developed in the Czech Republic and Konica Minolta is planning to roll out the solution to its customers in other European countries as well as, in the next stage, globally.
“In today’s digitalised, highly competitive world, trusting relationships between customers and retailers are a deciding success factor for businesses,” explains Martin Pondělíček, Managing Director of Konica Minolta IT Solutions Czech, where the solution was initially developed: “Strong relationships are even more important when the investment for the customer is high – particularly in the current economic situation. Apart from buying a house, the decision to buy a car is the second highest investment many people make in their life.” To build this trust, businesses need to ensure well-informed, individualised long-term communication with their customers. They must address their exact needs via the channels they prefer. “We have built Konica Minolta Automotive CRM exactly for this purpose, matching and integrating all processes in the car dealership that lead to a successful sale,” Pondělíček explains.
Automotive CRM supports the management of the showroom as well as sales representatives and simplifies marketing processes for the dealership. It has been specifically designed as an open system that allows for direct connection with other business applications such as an enterprise resource planning (ERP) tool or an automotive dealership management system (DMS). This means it can provide a true 360-degree view of the customer, ensuring all information needed is available at a glance, be it contact details, specific preferences or additional insights such as trade-in requests. The system can collect leads from various sources and present them to sales representatives in a fashion that they can quickly qualify and work on. Opportunities for sales can be managed, suitable vehicles quickly found and presented to interested clients and test drives organised. As a fully open business cloud platform, Automotive CRM allows for very specific retailer requirements to be implemented with minimal development and management costs.
Konica Minolta IT Solutions Czech could draw on the knowledge and experience to bring such a project forward. “We have been able to aggregate extensive expertise in both the implementation of projects for the automotive industry as well as in developing solutions based on Microsoft products,” says Pondělíček. The organisation currently holds five gold and five silver memberships in Microsoft’s four competency categories: Modern Workplace, Business Applications, Apps&Infrastructure and Data&AI.
Konica Minolta’s Automotive CRM is available via all sales-channels of Microsoft’s Commercial Marketplace approach: It can be purchased via AppSource, where customer can test the product directly. Microsoft sales executives will also offer this solution to their portfolio of managed customers. And of course, Konica Minolta will distribute it via its internal and external direct and indirect channels.
You can find more information here