A premium brand deserves a premium approach to every customer, from initial contact to post-sales care. This philosophy underpins the operations of MD Bavaria s.r.o., a leading authorised dealer of BMW cars and motorcycles in Slovakia. It was also one of the main reasons behind the company’s decision to digitalise business processes and customer services thoroughly. 

At MD Bavaria, the key requirements were to unify all CRM processes across branches, strengthen collaboration between marketing and sales, and ensure a consistent premium customer experience regardless of location or contact channel. 

They chose the Automotive CRM solution from Konica Minolta – tried and tested by experience and specifically designed to meet the needs of car dealerships, it comprehensively fulfilled all these demands. 

Watch the full story in a video from MD Bavaria’s perspective, complemented by commentary from the solution architect at Konica Minolta IT Solutions Czech.

How Automotive CRM Empowers Sales and Marketing at MD Bavaria 

The Automotive CRM solution implemented at MD Bavaria today connects the entire customer journey across all branches. 

Main benefits: 

  • Unification of customer and vehicle data – every sales representative has instant access to client history, preferences, and previous interactions. 
  • Integration with key BMW tools – eliminating the need to work in other systems, all necessary documents and processes are managed directly from the CRM. 
  • CRM as the single source of truth – thanks to built-in functionalities such as duplicate checks, suggestions to link with existing customers, or integration with the Slovak FINSTAT register, a high level of data quality is maintained, which cannot be reliably ensured in traditional systems like DMS. 
  • Unified overview of both customer and vehicle – CRM consolidates various lead sources (web, campaigns, events), sales history, and vehicle information. The sales representative always knows which product or service the customer is interested in, what has been offered, and the current stock availability. 
  • Flexible automation designed by the customer – the implementation project at MD Bavaria is unique in that the customer developed their automation logic and processes on top of the solution. As a result, the CRM team can focus more on system development rather than minor tweaks. 

The Structure of Automotive CRM: Multiple Levels and Roles 

Automotive CRM has delivered effective integration of marketing, sales, and management into a single system with shared data and automated processes at MD Bavaria. What was once isolated in emails or notes is now accessible to all as a continuously updated 360° view of the customer. 

The marketing team pre-qualifies leads from the web, campaigns, or events, assigns them to specific salespeople, and oversees the initial phases of contact to ensure nothing is overlooked and the customer receives a prompt response. 

The sales team then works exclusively with qualified opportunities, focusing on the sale itself and systematically recording every step up to the closing of the deal. 

Managers make daily use of CRM through clear dashboards and reports – both for strategic decisions and operational management. 

Results That Speak for Themselves 

Thanks to the implementation of Automotive CRM, MD Bavaria has managed to: 

  • Increase the number of processed leads from 700 to over 2,400 per year. 
  • Raise the conversion rate from 6% to over 13%. 
  • Achieve 100% visibility of every contact, every step, and every opportunity. 
  • Automate key processes, including lead import, task assignment, and reporting. 
  • Deliver a consistent customer experience thanks to automation and feedback. 

The experience of MD Bavaria with Automotive CRM shows that the true value lies not only in the digitalisation of processes, but above all in a shift in team mindset. For MD Bavaria, CRM has become a living system – a tool for managing sales, fostering collaboration, and continuously improving the customer experience. The result is not only higher figures and measurable outcomes, but above all, loyal customers who are happy to return. 

You can read the full case study here: Case Study Automotive CRM MD Bavaria

Or watch the project video MD-Bavaria’s CRM Success Story: Strategies That Made a Difference, where Tomáš Bielik, BMW Motorrad Manager at MD Bavaria, shares his experience, complemented by insights from Ľudovít Kabáč, Solution Architect, DIM, Konica Minolta IT Solutions Czech.

We would like to thank MD Bavaria for this successful collaboration and look forward to further joint projects. 

Are you interested in CRM for the automotive sector? We’ll be happy to demonstrate the solution in action.
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