A premium brand deserves a premium approach – from the very first contact to after-sales care. This is the philosophy of MD Bavaria, a leading authorised BMW car and motorcycle dealer in Slovakia. To maintain and further develop this standard, the company decided to digitalise and unify its customer processes with the Automotive CRM solution by Konica Minolta IT Solutions Czech.

Watch the full CRM story of MD Bavaria in the video:

Key Challenges

The MD Bavaria Group, consisting of MD-Bavaria Žilina, s.r.o. and T.O.B. s.r.o., is an authorised BMW dealer operating modern sales and authorised service centres, including financing services. Their goal is to deliver the best possible customer experience, built on a personal approach, expertise, and strong background support.

The main challenges were:

  • unifying customer data and processes across branches in Žilina and Trenčín,

  • strengthening collaboration between marketing and sales,

  • ensuring a consistent customer experience regardless of location,

  • achieving long-term and measurable business results.

The Solution

The implementation of Automotive CRM introduced a single system connecting all stages of the customer journey.

Key elements included:

  • instant access to customer and vehicle history,

  • integration with BMW modules (e.g. SA3),

  • automated processes from lead management to reporting,

  • CRM as a single source of truth with high data quality,

  • flexible automation designed directly by the customer.

Benefits

Thanks to Automotive CRM, MD Bavaria achieved:

  • an increase in processed leads from 700 to over 2,400 per year,

  • an improvement in conversion rates from 6% to over 13%,

  • complete visibility of all contacts, activities, and opportunities,

  • and above all, stronger customer loyalty, with clients who are happy to return.

Read the full case study here: Automotive CRM at MD Bavaria – Driving Growth & Customer Care

Are you interested in CRM for the automotive sector? Get in touch with us – we will be happy to demonstrate the solution in action and recommend the best use for your business.